An+introduction+to+book+trailers

A book trailer is a [|video] advertisement for a [|book] that employs techniques similar to those used in [|movie trailers]. They are circulated on television and online in common digital video formats. Though book trailers were being made as early as 2002, the term caught on in 2005 when user-generated online video upload became more popular. Sites such as //MySpace//, //YouTube// and //iFilm// allowed for the videos to be viewed by the public, creating a market for this promotional tool. Most book trailers run from one to three minutes. They can be as simple as a narrator reading a passage from the book or as complex as an elaborate mini-movie. Book trailers can be acted out, full production trailers, flash videos, animation or simple still photos set to music with text conveying the story. Besides being used to promote books, book trailers are a way to get otherwise reluctant readers to become motivated to read. Extensive research by Drs. Robert Kenny and Glenda Gunter demonstrates that students have a new found purpose for their reading. A movie trailer already has visual images to work with - clips from the film. The maker of a book trailer has to convert the written words into visual images. The trick is to convey a sense of what the book is about without giving anything away - and without really clearly defining what the characters look like, because most readers prefer to visualize what they are reading about as they read the book themselves. Adapted from [] and [] ã  ã   ã
 * An introduction to book trailers **
 * What is a book trailer? **